People keep talking about how their ranking have been affected by changes to the Google algorithm, being "punished" or dropping ratings. I will admit with the Penguin 2.0 changes that have gone through in the past couple of weeks I have also noticed changes to the ranks of sites that I manage, fortunately nothing catastrophic though.
Be base the stability of my results by the simple question that I ask every time I do anything on my own or client SEO:
"Does this help the Reader"
Lets face it, Google are ad massive business interesting in shareholder return they are not the benevolent society they'd like to put themselves forward as. They do know however that in order to remain relevant with their users they need to be able to answer the users question as accurately as possible and hopefully give the user some knowledge for nothing. Spam and misleading links hurt Google's cause no one wants to search for Sheds and end up on a site offering extended gentleman bits.
If you hurt Google they will hurt you back.
What NOT to do
- Keyword Stuffing
- Focus on Keyword Density
- Over Optimization
- Make your Anchor Texts the same as you keywords
- duplicate content from other sites
- Inbound links from unnatural and questionable sources – stay clear of web directories, article directories, link farms and low quality bookmarking sites
What to Do
- Natural anchor texts
- Good value, informative, quality content
- Use available images and videos but focus on valuable information
- Build links that make that are relevant and add to the information the user is most likely seeking
- Use real blogs with unique and useful content that encourage discussions and natural interest among readers and users.
To do it the proper way is time consuming and more difficult but that is great news. This means that those of us who put in the time and effort to get it right will be rewarded whilst hopefully educating and entertaining our clients.
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